Typography, simply put, is the art and technique of arranging type. It encompasses everything from the choice of font to the size of the text and the spacing between lines. But why is it so important? Well, typography is often the first thing your visitors notice, and it plays a crucial role in how information is received and processed.
I recall a project many years ago where I designed a website for a small business. The owner insisted on using an ornate, hard-to-read font because he personally liked it. Despite my concerns, we gave the font a try. The result? The website looked unique, but visitor numbers dropped rapidly because no one could read the content. We had to go back to basics and choose a clearer, more readable font. The lesson was clear: aesthetics matter, but readability is essential.
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